From The Clipboard: Investing and Social Media
November 1, 2011 § 1 Comment
Last month, I had the opportunity to moderate a panel on Investing and Social Media at a conference put on by MarketsMedia. Their conferences are always a blast and they’ve been a great help to me both personally and professionally in terms of getting me in front of people and helping me advance my goal of world domination, or at the very least thought leadership in the industry.
One of my panelists emailed me yesterday asking if I still had a copy of the questions that I asked during the course of the discussion. I dug out my crumpled up Moleskine “passport notebook” from the bottom of my bag, and sure enough I did. I think these are a pretty good, simple building block for discussion for anyone who uses social media:
From: Wilkins, Mike
Sent: Tuesday, November 01, 2011 9:58 AM
Subject: RE: Questions from Panel
OK, here’s what I had on my list:
How did you first “discover” social media? Was it personal/professional?
What was the “ah-ha” moment when you first realized you could leverage it for business?
What are your preferred mediums?
How do you tailor your message for each?
Benefits/drawbacks of each?
Any particular mediums you shy away from?
How do you decide “what goes where?”
Do you actually try and qualify ROI at all?
How do you deal with skeptics and haters? How do you self-censor when something difficult happens?
What compliance issues do you face? Internal? External?
How do you deal with erroneous information?
How do you keep it fresh?
How do you avoid the fine line between information and self-promotion?